When it comes to designing greeting cards and gift products for Father's Day, understanding the references of what makes dad-themed artwork resonate is crucial. At Pure Art Licensing, we recognize that the diverse interests of fathers guide our customers as to what content they want to see in 'Designs for Dad'. We have identified five key elements that should be considered in new artwork destined for Art Licensing by publishers and manufacturers. From the love of beer to the passion for outdoor pursuits, work-related themes, cars, and the DIY spirit, our guide will help you create compelling designs that capture the essence of Dad.
1. Beer - just about every Dad Loves Beer:
There's something universal about the idea of a dad enjoying a cold beer after a long day. Incorporating beer-related elements into your artwork adds a relatable touch. Think about including images of frothy mugs, beer bottles, or even dad-centric beer labels. Whether he's a craft beer connoisseur or a fan of classic brews, beer-themed artwork is a surefire way to connect with dads of all kinds.
2. Outdoor Pursuits - From Fishing to Football:
Dads often have a love for outdoor activities, whether it's a peaceful day of fishing, an exhilarating hike, hitting the slopes for skiing, or a friendly game of football. Capture these moments in your artwork by incorporating scenes of nature, fishing rods, hiking boots, footballs, or ski equipment. You could include maps as backgrounds or collage multiple activities to appeal to a wider market. Showcasing a range of outdoor pursuits ensures that your designs resonate with dads who have these interests.
3. Work - Ties, Suits, Briefcases, and Beyond:
Some dads spend a significant portion of their lives at work, and incorporating work-related elements into your designs can strike a chord. Think about classic office symbols such as ties, suits, briefcases, laptops, and phones. Whether he's a corporate professional or a remote worker, these symbols of work life add a personal touch to your Father's Day designs.
4. Cars & Automobiles - Nuts, Bolts, and Steering Wheels:
For many dads, the love of cars and all things automotive is a lifelong affair. Integrate car-related elements into your artwork, such as nuts and bolts, wheels and tires, and steering wheels. Whether he's a car enthusiast or simply appreciates a smooth ride, these symbols evoke a sense of speed and adventure that appeals to dads of all ages.
5. DIY - Tools, Cables, and Wood Backgrounds:
Designing for Dad requires a thoughtful blend of elements that resonate with the varied interests of fathers. By incorporating beer, outdoor pursuits, work-related themes, cars, and DIY elements into your artwork, you can create captivating designs that appeal to a broad audience. At Pure Art Licensing, we encourage artists to infuse their creativity into these key elements, ensuring that each Father's Day product tells a unique and heartfelt story.
We have Art Licensing customers who are looking for Dad related artwork year-round. They make ceramics, paper tableware, greeting cards, gift bags, textiles and packaging of all descriptions. We also license artwork to food & drink manufacturers so think outside the box. Will your artwork be used on a beer label, or on the brewery website? You never know!